Why
.MOE
?
.MOE represents the Japanese slang word “moe,” which started in otaku culture in the 90s and meant “geek.” Now “moe” represents passion, love, or attraction, and encompasses a broad definition in that it can refer to thinking something is adorable or cute; describing architecture, art, or aesthetic; or describing a character or object in animation, manga, or comic books. .MOE is meant to be used in each application to facilitate an online cultural hub related to this buzzword for any purpose.
